A preschool brand originated from Singapore, catering to children from 18 months to 6 years old.
The brand underwent an aggressive expansion from 1 centre in Malaysia to 11 centres in Klang Valley & Johor Bahru within 9 months. This included some rebranding practices of their existing centres of other brand under the group umbrella. Any missteps during expansion & rebranding transition could impact the brand’s reputation, especially if issues arise at multiple locations.
Successful Expansion:
EMT’s strategic guidance and support ensured a seamless expansion of the brand from a single center to an impressive network of 11 centers across key locations like Klang Valley and Johor Bahru within just 9 months.
Positive Reception:
The rebranding transition was well-received by the audience & existing parents, fostering a positive perception of the brand and its services.
Consistent Branding Across Centers:
The brand’s consistent identity was successfully implemented across all centers, ensuring a unified and recognizable brand image.
Memorable Grand Launching:
The support in event planning for the Grand Launching resulted in a remarkable event left a lasting impression on attendees and created a buzz in the community.